SEO is the process of improving the rankings of your business on Google’s organic results. When done well, it has the potential to dramatically increase the visitors to your site, which in turn, improve the number of sales conversions on your site, too. At Digitally Scrambled, a leading SEO Agency in Goa and Mumbai, we pride ourselves on our data-driven SEO methodology that gets your business ahead of your competitors – in front of the people who are actively looking for the products and services you offer. 

Definitely, in fact – that’s the goal of a great SEO Agency in Goa. Search Engine Optimization is an organic way to increase relevant traffic to your site and as a result, increase sales too. At our SEO Agency, we adopt a holistic approach – we educate visitors and make your website more searchable. We differ from many SEO companies that only work to get you traffic… we improve your Return on Investment, too.

Keyword-stuffing is a shortcut that many inexperienced SEO companies in India use in the hopes of getting their client’s websites to rank, which involves “stuffing” the same target term/s on pages in the hopes of higher ranking. Keyword-stuffing is terrible for SEO. Some of the ill practices include adding words and phrases that are out of context, that far exceed keyword density, that are added in same colour as the background of the website so that it is invisible to readers but readable to search engine crawlers. All these tactics won’t improve your website’s chances of ranking higher, but will decrease them. You could also get hit with a Google penalty that removes your website from search engines altogether.

As soon as we get the go-ahead to begin your SEO project, it will take us 72 hours to do a site analysis, a competitor analysis and determine a list of keywords that your website and business should rank for. We then determine the website’s initial rankings. We first work on on-page SEO, move on to Local SEO and finally to off-page SEO. Once we have commenced work, it can take up to 6 months to make a significant impact. 

That’s not to say you won’t see results immediately. We will constantly be in touch with updates and inform you of every milestone month-on-month as more and more keywords climb up the ranks every fortnight. For example, when we begin work, a particular keyword may be on the 85th position (or page 9) of Google. In a couple of months, we will bring it to Page 3. In 4 or 5 or 6 months, you’ll begin to see most of your keywords on Page 1.

Attempting to handle your own SEO without the necessary expertise can be a tiresome game of trial and error. In the short and long run, it can do more harm than good. Good SEO experts in Mumbai and Goa require years of technical training on campaigns that span various sizes and industries in order to build solid and sustainable results for their clients.

In many cases, the best SEO Agencies in India won’t have to make any structural or design changes to your site in order to optimise it. We at Digitally Scrambled Goa focus on code and content – optimising each individual page, tweaking elements that will make a difference to your online rankings. In certain cases, the website will need a complete revamp, in which case, we will suggest our web design and development services first.

Search Engines like Google use algorithms to determine which sites are relevant to show a user when he/she types in a search query. The algorithm takes in to account several complex factors while establishing positions or ranks – that is, which website appears on top, which websites follow and which websites don’t appear at all. Three of the main factors are the quality of other websites that link back to your website, the content on your website that the search engine believes is relevant to the search query, and lastly, the user experience a customer has on your website.

How long is a piece of thread? The question can have several answers, but it depends on how long a piece of thread you need. Similarly, the cost of SEO varies from campaign to campaign and website to website. 

While many clients look for “cheap SEO” and countless SEO agencies in Mumbai and Goa offer “cheap SEO” as well, think of it as visiting an inexperienced doctor… would you risk it? The long-term cost to your business can be huge and recovering your website from a penalty or fixing past mistakes can often take months of work and lost revenue during this time that significantly impacts you as a business owner.

While the cost is definitely important, the end goal of SEO is to get you more traffic and more conversions that result in more sales – in other words, SEO effort pays for itself thanks to the increased sales you get through it.

That would depend on your business. As your digital marketing agency partner, we suggest supporting a growing SEO campaign with a small PPC spend that allows you to buy quality leads as your organic rankings grow. However, the choice lies with you and depends on your industry, your business model and competition. As the best SEO agency in Goa, we can say that SEO optimization is a long-term process while PPC will give you more immediate, higher-cost strategy.

Google updated its algorithm over 3000 times in 2019 – and they continue to do so to fight poor quality and over-optimized sites. An good SEO agency in India will work on these fluctuations to safeguard your website from penalties and dramatic ranking drops.