Influencer marketing is a smaller, more localised form of celebrity endorsement. Brands are always looking for ways to position themselves in front of consumers. As people spend more time on social media, reading blogs, watching YouTube etc, these channels are great means for targeting a consumers through the content creator – a person that the consumer likes, follows, engages with and relates to, more than he would a Hollywood or Bollywood star. Influencers are ‘household names,’ and are followed for their prowess and expertise in specific categories – be it fashion, food, beauty, sports, wellness, tech etc. They have a following of people who are also interested in that field and look up to them. Brands can access a specific target audience online through collaboration with relevant influencers. 

Influencer marketing works wonderfully in sectors like hospitality, F&B, tech, beauty and fashion, lifestyle, travel, health and wellness etc. Of course, there are some cases that are more challenging than others, but with the right tools and expertise, any influencer marketing campaign can be a success.

Influencer marketing in India is a murky marketplace and unfortunately, most influencer marketing agencies in Goa still use follower counts as a basis for selecting influencers – a number which can be easily manipulated. Being the best digital marketing agency, we investigate thoroughly and do a much deeper analysis using tools, qualitative and quantitative data as well as metrics to understand the reach, genuine following before on-boarding an influencer to collaborate with our brands. We believe that collaborating with a few good influencers is better than associating with dozens of dishonest ones – and this approach has been rewarding for us and our brands, too.  

Again, this depends on your marketing goals. As your digital marketing agency in Goa, we keep in mind your short-term and long-term goals before empanelling influencers for your brand. If your aim is to grow awareness, a larger number of influencers spread out over a longer campaign period works better – but we know that numbers don’t matter as much as an influencers ability to influence purchase decisions. 

Influencer marketing in India is one of the best ways to build your brand online and raise awareness amongst your target audience. Having an influencer associated with your brand builds trust among your consumers since people respect their recommendations. It’s a great way to drive sales, get the word out about a new product, grow your brands’ social media following and more. When done right, it can enrich your content strategy, boost your SEO and help your brand gain a lot of traction among people you would otherwise struggle getting access to. 

That entirely depends on the scope of your campaign, the type of influencers you want to work with, the amount of genuine following they have, the platform on which they are to create content, and how much content you would like them to create for you. An established blogger who is to write an 800-word content piece would typically charge more than someone who just has to post about your brand on Instagram. Once you get in touch with us, we’ll guide you on influencer marketing in Goa, better.

Yes and no. Influencing consumers happens in a subconscious manner. While you will not be flooded with sales and inquiries right after collaborating with an Influencer, when our Goa influencer agency partners with your brand, you will see an increase in reach, engagement, improved sentiment and perception, increase in brand advocates, increase in site traffic and more. However, people do not rush out and buy a product, book a service or reserve a hotel stay immediately, just after an influencer as recommended it. Instead, when they have a need for your product or service, you will reap the benefit of recall value and trust due to the advocacy by the influencer. This will play a part in consumers selecting your product/service over that of your competitor. 

No, we do not organize events or invite influencers to them. Our forte is online marketing, and as a digital marketing agency in Goa and Mumbai, we stick to what we do best – promoting your products and services online through various channels. Our tie-ups with influencers range from product seeding, getting blog posts out for you, social media reviews and promotions, online reputation via influencers etc.