In simple words, content marketing is the creation and distribution of content online with the goal of increasing brand awareness, improving search rankings and generating audience interest. It is a strategic approach that creates valuable, relevant, consistent content to attract and retain a well-defined audience, with the intention to drive customers to take an action that results in profit for the company. In the process, content marketing builds relationships with audience, crafts stories and messages, captures their attention and builds loyalty. 

This is a difficult question as it depends on the type of content the brand needs, what you want to achieve, and how quickly. In theory, you can have content marketing fit any budget, but good quality content that achieves the end goal comes at a higher cost. That said, once you spend on content marketing, you’ll see the fruits of the labour for years to come, so in terms of ROI, it’s a great investment. Sometimes, you may need to invest more to get results sooner. For example, it is harder for a brand ranking below you to overtake you on search engines than it is for you to maintain your position above them, unless you do so with a smart, content strategy that requires more content (which comes at a higher cost).  Likewise, once your audience has built a relationship with your competitor, winning the audience over to your brand is a long and slightly expensive affair. Get in touch with Digitally Scrambled, a content writing agency in Goa and Mumbai to know more.

Any brand that wants to reach out to an audience and build loyalty, trust and goodwill can use content marketing. Businesses ranging from large to small in every industry use content marketing to their advantage. F&B brands, hospitality brands, retail stores, FMCG brands, brands in the BFSI and tech industries. The best content marketing agencies in India can help B2C and B2B brands can develop great strategies and while the techniques differ, the goals remain the same. 

The right content mix varies from brand to brand and as a leading content agency in Goa and Mumbai, we understand your requirements before offering you a choice of one, two or all content types. Blog posts and articles help readers understand how to use your product as well as disseminate other industry-relevant news. White papers, e-books and case studies are great for original research that your brand may undertake. We can also help you develop infographics to illustrate concepts that can be explained better than they would with words. ’

The goal of content marketing is the same as any other digital marketing service – to guide people to buy from you with confidence. Your business has thousands of competitors and people could buy from any one of them – but how you differentiate your brand and show them why they should be doing business with you is what will make you stand out.  A great content marketing agency will use content to build meaningful relationships with people, earn their trust and keep them engaged so they are likely to buy from you It allows you to craft your brand story and show what you can do that other brands can’t. Content helps grow your target audience and gets them to make repeat purchases. All this translates to steady ROI over time. 

The people buying from B2B brands are human, just as those buying from B2C brands. The way that people interact with B2B brands is very similar to B2C ones, meaning that creativity, storytelling and long-term brand building are important. Relying only on rational product messaging will not make a B2B brand stand apart from its competitors, because most B2B brands are homogenous – it is very easy to replace one supplier with another and it is difficult to differentiate between their products. Forming long-lasting relationships through meaningful content, thinking long-term, digital storytelling and protecting a brand’s reputations are all achieved through content marketing.  

With the right strategy, content marketing can generate a steady stream of new leads for your business. Consumers love, save and share high-value content like blog posts, articles and videos and investing time in creating one stellar, evergreen piece of content acts as a magnet to attract new customers for months and even years. Creating content like white papers, case studies and e-books seals your position as a market leader and a trusted service provider. When you work with Digitally Scrambled, we help you grow your mailing list and manage your leads using sales funnels, slowly turning potential customers to buying customers.