SEO has come a long way in helping individuals and organisations build their online presence and reach their audience through various means. As an inbound marketer, there will always be a newer facet to explore in order to scale those page rankings on the search engine result pages (SERPs). Among others, some of Google’s main parameters for assessing page rankings are links, sitemaps, and keywords. One of the more recently popularised ways to hit your SEO goals is guest posting. It helps expand your and the contributor’s reach to a broader audience. Here are some reasons you should deep dive into the world of guest posting, either as a blogger or a brand looking to be more relevant in their field:

What is Guest Posting?

Guest posting or guest blogging is the act of contributing blogs, by an individual to another individual’s/ company’s website. The writer does so in order to boost the PR and marketing goals of the organisation and its own brand as well. While it helps the target organisation meet its marketing goals and reach its audience, it also helps the contributor get more exposure and audience for their content. This is achieved through a backlink to their website on the collaborating organisation’s website.

This is how it works:

Person X is the guest blogger who offers to write a guest post for person Y’s website’s blog. While person Y gets a keyword-rich, high-quality, value-rich, and authentic blog for a particular topic, person X gets a backlink to their account on person Y’s page. This way, person X will have more authority among a certain audience because they have written for person Y, who is pretty well-known, and person Y will have more relevance among their audience because person X has published on their blog.

How can guest posting help you with SEO?

Guest posting is a magical tool in the world of SEO and if used right i.e. with plenty of patience and research to back you, it can reap immense benefits. The end goal of an inbound marketer should be to provide high-value, honest content to your client’s audience. While guest posting without looking into the guest blogger can lead to spammy, insufficient content that can hurt your SEO, a diligently researched, reliable one can boost it exponentially. If done right, here is how guest posting can benefit your SEO goals:

1. Pumps up that organic traffic

The best kind of audience on your website is organic. However, it’s also the more difficult one to get. Organic traffic is made up of visitors who stumbled upon your website for a particular keyword. For this to happen, your website needs to nail the SERPs ranking, have a rich density of essential keywords, and a whole ton of good backlinks. A guest post could bring all of it to your website. For example, if you ask a renowned chef to talk about the importance of tadkas in Indian food on your restaurant’s website, it will hold more value than if it was written by a content writer in Goa. Moreover, the article’s backlinks will further drive up traffic to your website.

2. Traffic that converts

Guest posting increases your website’s relevance to the community and your audience. The chances that a visitor will buy your product are higher when they come across a celebrity guest post on your page. Guest blogs have shown not only increased organic traffic but also a higher conversion rate with regard to website visits. For the individual contributing their content to another website, will further expand your target market. So not only will the collaborating organisation have higher traffic, but so will you, as the contributor.

3. It will increase your audience

SEO isn’t limited to just your website. A well-made website can really boost those numbers on your other social media channels as well. This means, your followers on your Facebook, Instagram, Twitter, and other pages will also eventually go up. What’s more? A reliable, well-written guest post can further encourage the visitor to even become a part of your email list. This could in turn lead to a higher click-through rate and subsequently higher conversion rates. However, an email list with more subscribers doesn’t always translate to a higher conversion rate. You must ensure that you keep pushing out high-quality content that adds value to your target audience’s life.

4. The best way to establish authority

Guest posting can really help both the parties involved to establish authority. As a guest blogger, people will hold you in high esteem and find you relevant if you have posted to multiple websites. Your brand will have more authority if you have posted to websites that they already know and follow. A digital marketer will be taken more seriously if he/she has posted to popular websites associated with the field. Apart from that, if you are an organisation collaborating with a guest blogger,  their relevance and expertise in the field will help your website establish authority as well.

SEO can be a challenging concept to deal with, especially with its many branches and a multitude of possibilities. However, the best way to tackle and master SEO is by providing well-researched, informational, and valuable content, which, the best SEO agency in Goa can help. A blog backed by heavy research, a podcast with a celebrity from a particular field, or a guest post from someone relevant to your product’s domain are all examples of valuable and high-quality content. No matter how you choose to tackle SEO for your brand/client, providing visitors with value will always top the list. 

To know more about how Digitally Scrambled can help boost your SEO in Goa, Mumbai, and beyond, get in touch with us today.