Blissspace is a brand creating bespoke modular and semi-modular kitchens and wardrobes in Goa, India. Digitally Scrambled took over marketing from May 2020, in the midst of a nation-wide lockdown. 

For the previous two years, the period of June-Sept saw the brand receiving negligible leads and sales on account of the monsoons. Digitally Scrambled was able to get 300+ high value leads during the off- season, even with an industry slowdown due to the Covid-19 Pandemic. 

This was done via digital platforms and resulted in a conversion rate of 4.75%, which translated to potential sales worth INR 10 Million! 

The brand has a good offline presence with an office and showroom located at Panjim City, Goa. Though centrally located, it is quite a distance from dozens of places in both North and South Goa, thereby impacting sales during the 4-month long monsoon season coupled with two months of lockdown, prior to off-season. The brand needed to channel digital mediums in order to generate leads while growing their reach and brand name across the targeted audience.

Being a local service provider, Google MyBusiness was the strongest medium to reach the target audience. But this also results in limited exposure to a few PIN-codes. Another hurdle in lead generation was the fact that the modular furniture industry in Goa is a crowded space.

The website had been poorly designed and coded, with slow loading and without any specific goal to convert visitors into buyers. Almost 90% of the traffic was visiting the site from mobile devices, where the site UI was particularly low ranked in terms of CTAs and framework.

We started by creating two quick-loading webpages (one each for Kitchens and one for Wardrobes) in Bootstrap, which were used as landing pages for our various campaigns. After A/B testing, and fine tuning, they were poised to focus on converting maximum numbers of visitors into leads and potential sales, so we could avoid taking interested leads to a website they would have trouble navigating and finding useful information on.

Based on our keyword research, we created different category and sub-category wise campaigns & ad-groups, ran Google Ads to target specific audiences, based on audience personas and ran various paid ad-campaigns for different sets of audiences to garner leads and direct traffic from Facebook & Instagram. Social media campaigns aimed at showcasing the brands work and capabilities while our content creation efforts focussed on building a solid bank of fun, easy-to-digest information for potential and future clients.

Through strategic ad campaigns, SEO, smart email campaigns and quality content outreach on social media, the blog and elsewhere, we were able to generate 320+ leads from Paid campaigns on Google, Facebook & Instagram at a conversion rate of 4.75%. Out of these leads, 250 filled a form on our landing pages and 72 phone calls were made to the sales team. These leads brought total estimated revenue of INR 10 Million (1 Crore) in a span of 3 months.

The brand has grown by leaps and bounds since May 2020, with the opening of Goa’s largest modular kitchen showroom and today, close to 2 years later, we are proud to still be associated with Blissspace and be working to further grow the brand.