FIXXO

Gaining a competitive edge

It’s no secret that people have become increasingly dependent on their smart devices – phones, tablets, and laptops. As an industry, smartphone repair is booming. Cell Phones get dropped, they get wet, their screens get cracked, their touch screens become unresponsive. iPads and MacBooks eventually have battery problems, memory problems, motherboard issues… it’s inevitable! However, finding a reliable, authorized repair center that offers trusted, professional service is hard to find.

The Challenge

Foremost among the challenges of marketing Fixxo, was the fact that the brand has hundreds of authorized dealer-competitors and thousands of unauthorized dealers vying for a customer’s attention in Bangalore. Next, the brand is a hyper-local one, meaning it can only serve a limited number of PIN codes, so we needed to ensure that time, effort, and ad spend wasn’t wasted targeting areas that were unserviceable.

Thirdly, Apple has dozens of devices, models, and model numbers (iPhone 5, iPhone 5S, iPhone 6, iPhone 10 Max and so on) and problems (iPhone 6 Screen Repair, iPhone 7 battery problems, Mac keyboard issues etc.) – hence, we had to ensure that the brand appears for every single product-related keyword combined with every possible device-issue a customer would face.

What We Did

Our goal was to increase sales and conversions on the website through paid ads. We targeted Apple iPhone and MacBook users in Bangalore.

Our strategy? Strong Google Search Campaigns and visibility on all possible keyword searches. We also made heavy use of remarketing through Google AdWords and Display Ads on Facebook.

We created a new landing page that was responsive with a prominent CTA. We then set up Google AdWords Campaigns and monitored them round the clock to consistently maintain a high ad-score to ensure constant top ranks. We routinely set up creative and effective Remarketing Campaigns to drive more sales.