Establishing an online presence is crucial for any business—-SMBs and large-scale businesses alike. This is where a website comes into play. A website acts as a virtual storefront, permitting businesses to display their range of products and services, connect with potential customers, and build their presence and credibility. The decision lies between opting for a static or dynamic website, which is a web page constructed at runtime. Understanding how a static website works and the benefits it brings is imperative before making a decision.

What is a Static Website?

Simply put, a static website delivers content to users that was pre-generated. Each page is coded in HTML and presents the same information to every user every time they visit the website. Alternatively, dynamic websites use client-side or server scripting and adapt content based on user interactions and devices. Although dynamic websites have gained significant prominence, static sites remain the frontrunners owing to their simplicity, speed, better security, and cost-effectiveness.

The Advantages

One key advantage of static websites is their speed. Static websites load at a faster rate as the content is pre-generated, as opposed to dynamic websites that rely on server-side processing for content generation. Speed plays an important role in SEO, and as such, static websites with their quick loading times enhance the user experience, thereby improving search engine rankings.

Due to their simplicity, static websites have fewer vulnerability points. Dynamic websites, on the other hand, are more susceptible to cyberattacks as they rely on multiple plugins, databases, and server-side scripts. Businesses looking to establish a secure online presence that does not mandate constant monitoring and upgrading of security measures should consider static websites.  

Businesses that are also seeking a cost-effective option should go for a static website. They do not require complex coding knowledge for designing or updating. This means that businesses, such as startups and budget-conscious ones, can establish a high-quality online presence without a heavy financial investment. 

Lastly, static websites experience minimal downtime and, as such, are more reliable than their counterparts. They are also relatively easier to set up, and the pages load faster as well. Businesses can attempt to manage their static sites or hire professional developers for the initial setup with minimal ongoing costs.

Successfully Setting Up A Static Website

Creating a static website is a simple process that requires a few easy steps to get started. The first step is to choose a relevant business domain that includes the business name or its services. Make certain that the domain name is easy to spell and remember for your consumers.  

The next step is to plan your sitemap. Commence by outlining the website structure with the required website content and the images that will go live with it. Map out the key pages required to assemble the static website, such as Home, About Company, Products and Services, Blog, and Contact Us. A concise and better-organised sitemap ensures a smooth user experience. Make sure the website content is SEO-friendly for better search engine rankings. Additionally, use high-quality images and other relevant media to keep the users engaged.

Selecting a website builder that meets your needs and possesses the required skill level to work with is next. The website builder is then tasked with designing the website’s layout and final look. Test the links, any forms if present, and the interactive aspects of the website before going live. There are several static web platforms that offer more customisation as per client requirements. Keep in mind that the final website should load and look great on desktop as well as mobile devices.

These static sites require minimal maintenance in comparison to dynamic websites. However, make sure to periodically check the site for any outdated information or broken links.

All in all, a static website is a favourable choice for many businesses. While dynamic websites may be more progressive with their own set of advantages, the cost-efficiency, speed, simplicity, and robustness that a static site offers make it the ideal choice for businesses looking to build a quick and effective online presence. To know more about Digitally Scrambled’s web design and development services in Goa, or to request our portfolio, get in touch.