With the increasing use of mobile apps across the world, they have become the new marketing platform for businesses, offering them huge growth potential. Just as optimising a website to rank on search engines is the only way for people to find it, the same needs to be done for apps too. The only difference is that an ASO agency will help optimize your app for App stores instead of search engines. So when someone is looking for an app that say, helps them order groceries, book a movie ticket or offers laundry services, your app will rank above that of your competitors – giving your app more visibility, more downloads and more business. 

The mechanics of keyword research in ASO is the same as in SEO, but a completely different set of tools are used to find the best keywords to target and drive quality traffic from App Stores. As your ASO Agency in India, we identify a comprehensive list of keywords, validate and prioritize keywords using ASO tools and search volumes, optimize keywords to implement the most relevant ones onto your app page, measure results and refine the keywords over time. 

Yes, the number of downloads is indicative of an apps popularity. Apps that are more popular are easier to push up on the app are other important factors that, like the number of downloads, is out of your control. store. Similarly, ratings and reviews

While the techniques used to rank an app on the Google Play Store and the App store on Apple differ, Digitally Scrambled, Goa’s best digital marketing agency, does not charge separately for both. Think of it as SEO for Google and Yahoo Bing – they are two different search engines with two different SEO guidelines, however, the package is inclusive of both

As a digital marketing agency in a field that constantly evolves, keeping ourselves up to date with the latest tools come naturally to us. The tools we use keep changing, but some of the more popular ones include Apptopia, Sensor Tower and Prioridata as these help us make sense of large volumes of data that the app stores generate. 

The aim of ASO is to get you more downloads. If you don’t have a lot of downloads at the moment, don’t worry. As your ASO agency in Mumbai and Goa, we use tools to help your app climb up on the app store and stand out from less-worthy apps  – such as making interface changes, fixing bugs, optimizing content and more. All these aspects will help you slowly start ranking for a few keywords which in turn, grows your downloads, which we can help skyrocket from then on. It’s a slow but steady process – leave it to us!