Traditional media, such as print ads and TV ads are costly and these forms of media target a massive geographical area, which may not apply to you as a small business. Social media is an incredibly cost-effective channel – and most actions taken on social media can be measured – be it the reach of your posts, the results from social media ads, the demographics of the people engaging with your brand and more. As one of the best social media marketing agencies, we guide you on the path to social media success by making sure your marketing budget is well spent.

Remember, in social media there is no one-size-fits-all approach. The best social media agencies in India build personalized strategies for clients that are built around each business’ goals, while bringing the brand’s personality to the fore. Consistently posting, engaging with followers and other brands, crafting thoughtful captions, making wise use of hashtags and smartly using social media ads to get followers to take a desired action are good places to start.

When your social media handles are consistent, it helps customers recognize your brand instantly, no matter what social media platform they are on. In this regard, Digitally Scrambled, a leading social media agency, uses the brand voice and aesthetics across platforms helping brands benefit from instant brand recognition. However, if your brand’s handle is taken by someone else, you can make use of symbols (like underscore), location (like Goa, Mumbai or India after the brand name) etc.

Like all the services at our digital marketing agency in India, we do not have a blanket cost. We offer various package options that can be tailored to fit the needs of your business. While some businesses may need daily posts, some may only need a few posts a month – and our social media management service fees vary accordingly. 

The best part about social media is that it allows you to build a persona for your brand. Whether you want to be fun and quirky, appealing to youngsters, or minimal and luxurious to relate to a more premium client base, as your social media agency in Goa and Mumbai, we help build your brand’s persona. Social media also helps bring in the trust factor because a business with a polished looking website and an interactive social media presence are likely to con customers and customers know that they can always reach out to you via social media as opposed to calling or emailing, which have chances of going unanswered. 

The benefit of digital marketing is that it is possible for you, as a brand, to make yourself seen where your customers are – and most adults spend 1-2 hours of their day on social media. When you have a cost-effective channel to engage with thousands of customers every day, wouldn’t it make sense to use it? As your social media agency partner in Mumbai and Goa, we ensure to spread your brand message on platforms that you know your potential customers are using every day. 

As your social media management company, we suggest choosing your content depending on the platform and your target audience. Visually attractive content is important for Facebook and Instagram, whereas serious content is preferred for Linkedin. Your content can be a mix of photos, graphics, videos, blogs and more – to prevent your audience from getting saturated with the same type of posts all the time. 

Unlike Google Ads that work on a search-based model (the ads appear when someone searches for a product), social media ads are interest-based, meaning that we, as your social media agency, pick and choose whom to show your ad to. This could depend on their age, location, interests, gender, marital status, purchasing power and more. As the best social media agency, we are all about transparency, so you can access your ad accounts at any time, however, since it can get a bit tricky to navigate through, we’ll break down the campaign performance for you, conduct frequent meetings where we’ll give you summaries of your campaign performances, results and more. Regarding ad spend, we’ve worked with ad spends ranging from Rs. 5000 per month to Rs. 4 lakh per day – and we’ll recommend ad spends based on the results you wish to achieve. Remember, the ad spend goes to Facebook, Twitter or Linkedin, not to us – so the more you spend you allot to these platforms, the better results we can get for you.